What is online marketing all about?
Digital marketing or online marketing is part of the e-commerce vertical. Online marketing relies upon the World Wide Web and electronic mail for advertising and marketing purposes. Capturing prospective leads online and converting them to sales is the primary objective of digital marketing.
What topics does the training cover?
The SEO training course offers an in-depth treatment of the principles of Search Engine Optimization. Please refer to the Course Syllabus for more information.
Tell me more about the author
Danny Dover is a passionate SEO and influential writer. He is the author of the bestselling book "Search Engine Optimization Secrets" and was the co-founder of “Making it Click”, a marketing training business.
Danny’s work has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer, and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.
Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).
Does the course cover recent developments and trends?
Simplilearn strives to provide high quality, current content that is in line with the latest industry standards. Our experienced and certified trainers and Subject Matter Experts constantly research the latest trends to incorporate them into our training programs. New developments are quickly integrated into the syllabus with timely updates.
Who are your learners?
Our audience consists of working professionals looking to sharpen and upgrade their skills to build competitive careers. Professionals in entry and mid-level positions find our training ideal.