Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.

The Programmatic Buying Foundation course from Simplilearn aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.

Programmatic Buying Foundations

  • The course in Programmatic Buying imparts essential knowledge in the basic concepts of Programmatic Buying. By the end of Programmatic Buying Foundation course, participants will have learned all about:
    Programmatic Buying and how it’s different from traditional paid channels like PPC
    The differences between direct bidding and real-time bidding
    Programmatic workflow
    Different strategies for programmatic targeting
    How to identify fraudulent ads in Programmatic Advertising



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