Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.
The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.
Email Marketing Foundations
The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
Techniques to improve traffic, visibility, and awareness of brand or product
Marketing business through an e-mail platform
Preparing an e-mail list and e-mail campaigns
Expanding your subscriber base
Tracking, monitoring, and segregating large email sets
Email rules and regulations