The Digital Analytics Foundation course helps participants develop a comprehensive knowledge of the various frameworks, tools and techniques pertaining to digital analytics. Participants will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to drive continual optimization in their marketing campaigns and improve the online customer experience.

Digital Analytics Foundations

  • The course will enable participants to:  
    Use digital analytics and analysis to make informed business decisions
    Identify hidden and real business needs
    Explain the concept of personas and the customer journey
    Contrast the concepts of Acquisition/Behavior/Conversion
    Identify KPIs that are relevant for a given organization and segments of data that reveal actionable insights
    Use the Define-Measure-Analyze-Improve-Control (DMAIC) approach when conducting an analysis
    Describe how attribution modeling is used to adjust marketing spending decisions
    List the benefits of testing
    Define and contrast A/B and multivariate testing
    Understand the fundamentals of effective communication through reports and dashboards and pick the right visual components to convey your message



7730 Laredo Drive #871
Chanhassen, MN. 55317-9678

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